Fact No. 1
SEO is technical, and at least on the surface, seems pretty complicated and hard. So, if you start out with the attitude that you “can’t do it,” you’re already on the path to defeat. If, in contrast, you start with the attitude that you can do it, that other people are clearly doing it (people no smarter than you), you’re on the path to success.
Fact No. 2
Google does not want anyone to believe that SEO is easy. In fact, because Google makes its money from advertising (nearly 90% of nearly $20 billion per quarter, it wants you, too, to believe that advertising is the way to go. Google has no incentive to explain how SEO works, and in fact, has every incentive to do the opposite. If you are intimidated by Google, you’re already on the path to defeat. If, in contrast, you pay attention to the facts and realize that SEO is free, while ads cost money, that you can do SEO, and that you can get to the top of Google for free… you won’t worry about the propaganda from a multibillion dollar corporation.
Fact No. 3
The SEO industry is full of so-called experts, gurus, tools providers and others who pretty much make their money by intimidating normal folk into believing that SEO is incredibly complicated and only nerds with Ph.D.’ s in computer science can do it. They want you to stay in a state of dependency and keep paying them the big bucks… So if you allow technical nerds to intimidate you, you’re already on the path to defeat. If, in contrast, you realize that they aren’t really any smarter than you and that SEO isn’t just about technology, it’s about words and concepts and marketing messages, you’re on the path to success.